Cost of Living in San Diego
A search-led guide created for international students researching living costs before moving to San Diego.
00+
years of experience
6+ Industries
Health • Fintech • Education • Real Estate • Beauty • Consumer
About Me
Content with a reason to exist.
I’m Namrata, a Content Strategist with experience across health, fintech, education, real estate, beauty and consumer brands. I work across strategy, copy, SEO, social, retention and campaigns, turning brand goals into content audiences actually want to engage with.
Strategy-led Thinking
I start with the audience, the platform and the purpose, not just the brief.
End-to-end Execution
From content calendars and campaigns to blogs, scripts, ads and retention copy, I take ideas from thought to publish-ready execution.
What I Do
What I Provide For You
Content Strategy
- Website & Content Audits
- Keyword Research
- Social Media Audits
- Tone of Voice & Messaging
- Content Gap Identification
- Content Optimisation
Content Writing
- SEO Blogs & Articles
- Website & Landing Page Content
- Thought Leadership Articles
- PR & Editorial Articles
- App & Product Content
Copywriting
- Social Media Copy
- Captions & Hooks
- Reels & Video Scripts
- Newsletters & Email Copy
- Meta & Performance Ad Copy
- Retention & Lifecycle Copy
Social Media Marketing
- Monthly Content Calendars
- Content & Campaign Ideation
- Trend & Competitor Research
- Shoot Planning & Guidance
- Creative Direction
- Platform Content Planning
Impact, In Numbers
00k
SEO Impressions on Blogs
00k
Monthly Views on Instagram Content
0x
Influencer Campaign ROAS
0k+
Views on Top Quora Answers
My Skill
My Content Stack
A practical mix of tools that help me move from idea to execution faster, smarter and with more clarity
Midjourney
For creating AI-led visuals, concepts and featured images for blogs and campaigns.
Semrush
For keyword research, content opportunities, competitor research, site audits and SEO optimisation.
Canva
For blog visuals, infographics, presentations, social creatives and quick design-led content.
Napkin AI
For turning complex information into clear visual explainers, flowcharts, graphs, tables and infographics.
n8n
For building AI-powered workflows and automating repetitive content and marketing processes.
Instagram Edits
For short-form video editing, reel covers, stories and quick social-first creative execution.
Clientele
Selected Brands I’ve Worked With
Latest Portfolio
The Work Behind the Words
A collection of work that shows how I approach content across strategy, storytelling, SEO, social media and campaigns.
HDFC Credila Education Loan
Long-form educational content simplifying education loan information for students researching funding options.
Begin Your P2P Lending Journey With ₹25,000
A beginner-friendly guide that simplifies how P2P lending works, from diversification and borrower selection to repayment cycles and portfolio tracking.
P2P Lending and Traditional Instruments
A comparison-led article exploring how P2P lending differs from traditional financial instruments across earnings, liquidity, diversification and inflation considerations.
AI Voice Assistants for Business: A Complete 2026 Guide
An in-depth guide breaking down how business voice agents work, where they create operational value, what businesses should evaluate, and how they can be implemented at scale.
What Happens When Two AI Voice Assistants Have a Conversation?
A concept-led article unpacking what happens when AI voice agents interact with each other, from turn-taking and topic drift to conversational loops and their implications for business AI.
Majestic Pride Casino — The Epitome of Entertainment
A lifestyle-led branded editorial exploring the casino’s gaming, entertainment, dining and hospitality experience in Goa.
InstaMoney
Created website content for InstaMoney, translating lending features and customer pain points into clear, accessible messaging across the user journey.
NiveshGold
Developed customer-facing website copy for NiveshGold, translating digital-gold concepts into simple, accessible messaging designed to build understanding and trust.
‘ATAMPARA’
When I worked at Purva Desai and Co., a client approached us needing their branding done from scratch. This was an Agarwal family planning to launch their own brand of Banarasi Sarees and Silverware. They wanted to open their shop at Kemps Corner, Mumbai. The only condition that they had put was that they needed an ‘R’ in their brand name. As a writer, I was assigned the task. Here is how I came up with the name: ‘Atampara’ It is a luxury brand that sells traditional ‘Banarasi Sarees’ and ‘silverware’ So, I started researching all the traditional names that resonated with what the brand does. Researched every synonym for ‘luxury’, ‘richness’, silverware, etc. in Hindi but nothing worked, as the names seemed repetitive and boring. Then I researched Greek and Latin words for luxury, but they felt fancy and didn't align with India's tradition. It is an Indian brand selling Indian ware, so it had to be an Indian synonym. Here is when I typed: ‘Luxury synonym in Tamil’ ‘Atampara’ was the word I got! And the client loved it. Sometimes, common sense and the right research can help you get better results! Now, when you will pass by the ‘Atampara’ showroom at Kemps Corner, you’ll remember me!
‘PropWeekly’
At PropReturns, I used to write weekly newsletters on real estate and finance. While doing so, I felt a need to revamp the newsletter, and I started researching how other brands and newsletter platforms like The Signal, CapTable, and TLDR do it. I found out that each of these had its own ‘Publication Name’. For example, the CapTable newsletter is a ‘YourStory’ product. PropReturns newsletter used to go by the name ‘Team PropReturns’, which is certainly not a catchy name, right? I had to change this, and I came up with this thought process- If the brand name is PropReturns (which, if broken down, calls out for ‘Property Returns’), the newsletter of PropReturns is rolled out every week, and hence why not name it - PropWeekly? This is how I named other verticals that we started, for example- We used to share the latest big real estate news on the company’s Instagram story section every day. I named it ‘PropBuzz’. We came up with a new LinkedIn initiative, which was originally decided to be named ‘Humans of PropReturns' or Life at PropReturns ’. I named it - ‘PropSquad’
The Influencer Side of Me
I’m also a Marathi social media influencer building my personal brand and collaborating with brands. This gives me firsthand insight into both sides of the brief—as a brand and as an influencer.
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